Posts tagged

Espc


MailChimp Joins MAAWG

We just joined MAAWG (Messaging Anti-Abuse Working Group). In case you’ve never heard of MAAWG, it’s a global organization founded in 2004 by some pretty heavy hitters in the communications industry. These are the ginormous ISPs battling bazillions of chunks of spam a day. They all get together and create best practices and policies like …

CAN-SPAM changes from the FTC

We just heard from the ESPC that there have been some slight modifications to CAN-SPAM law. I’ll quote some of what we got from ESPC, and add the "so what’s this mean to me" text below each… The new rule provisions address four topics: (1) an e-mail recipient cannot be required to pay a fee, …

Email Authentication Hits Tipping Point

Got this message from the ESPC. "The adoption of e-mail and domain authentication has reached its tipping point, exceeding 50% in several key metrics, according to the Authentication and Online Trust Alliance. The report found that 51% of the Fortune 500’s consumer-facing brands, 52% of the Fortune 500’s consumer-facing financial service brands and 54% of …