Posts tagged


Using Segmentation to Improve Click Rate and Increase Sales

MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data.

While segmenting isn’t necessary for every campaign, it can significantly increase 2 important campaign success metrics: click-through rates and e-commerce orders generated.

Introducing a New Mobile Dashboard

Today, we’re excited to introduce the completely redesigned MailChimp Mobile, a faster and more convenient way to access your data when you’re on the go. Now your e-commerce performance, audience growth, and campaign engagement can be seen at a glance right when you open the MailChimp Mobile app, which is available for iOS and Android devices.

Inactive Subscribers are Still Valuable Customers

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work. But what about those other people? You know, the ones who don’t even open your emails? They signed up for your list, but you’re not really sure if they …

Competing with the World Cup for Subscribers’ Attention

The 2014 World Cup is underway, and chances are you’ve watched a game or two or ten. (Maybe the insane Germany/Brazil match yesterday?) At the very least, you’ve heard someone shouting “Goooooooalllll!!!!” in an adjacent room. With an event this big, the world pays attention. And that means the world isn’t paying attention to other things. Like calories, data …

How Member Ratings Work

If you ever tried to segment a list by engagement, you may have wondered about our member-activity rating. I’m talking about the little stars that look like restaurant reviews for your subscribers. I’m not sure how five-star restaurants get their rating, but I suspect it’s a little different than email. To come up with a …

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