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MailChimp’s Most Popular Subject Line Emojis

Earlier this year, we excitedly announced support for emojis in subject lines. What can we say, we just love the little buds. But which emojis are people using? How are they being used? And is "emojis" even the plural of "emoji"? It’s been a few months, and we’ve started to answer those questions. 214,000 campaigns have …

How We Set Up Emoji Support for Subject Lines

Last week, we rolled out a new email marketing feature: support for emojis in campaign subject lines. We’re pretty excited about it. With screen sizes getting smaller—and devices like the Apple watch on its way—senders of email need to be able to pack more information and emotion into shorter messages. Emojis are great at this. They’re fun and expressive, …

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