Posts tagged

Email Testing

A/B Split Testing – Does it Help Email Marketing?

Ever since we launched our automatic email optimizer, we’ve been tracking all this wonderful A/B testing data on our system. We analyzed 1,720 A/B tested campaigns, sent to 6,226,331 inboxes (we only included campaigns sent to over 500 recipients). Overall, we found that A/B split winners did better than non-tested campaigns. By how much? Before …

Microsoft Word and Outlook 2007 – Bad Mix for Email

We just had a customer create her email content in Microsoft Word. Then, she pasted from Word into her HTML email, and sent a test to herself. That’s normally when most people learn how bad Microsoft Word is for making emails (it adds a whole bunch of code that breaks your email design). But this …

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