Posts tagged

Email Open Rate Stats

Compare Your Email Stats To Industry Benchmarks

Ever looked at your email open rate, and wondered "how do I compare to others in my industry?" We just added that information to MailChimp’s email marketing reports. Now, when you open up your email campaign’s stats, you can compare your open rate, click rate, and bounce rate to other companies in your industry (we …

Does “FREE” Make People Open Your Emails?

I recently blogged about some interesting A/B Split data that I’ve been sifting through for a report we’re working on. Thought I’d post another interesting observation from a handful of campaigns that ran A/B Split Tests on their subject lines (company names disguised as "Acme"). The first 4 are from the same company, sending emails …

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