Posts tagged

Email Marketing Tips


Optimizing Your Abandoned Cart Messaging for the Holidays

Over the past few weeks, we’ve highlighted many of the benefits of abandoned cart emails. Once an online seller has connected their Shopify, Magento, or WooCommerce store to MailChimp, they can easily reach out to customers who leave their carts and encourage them to come back and complete their purchase. Now, with the holidays fast approaching and …

MailChimp and Media Queries

July 2012 Update: I don’t do this nearly often enough, but following some comments, I’ve made a few updates to this post to alleviate confusion. Most importantly, I’ve added a new version of the template provided at the end; it looks virtually the same, but is built with more stable and modern code that reflects …

Trend Watch: Animated GIFs in Email

A few weeks ago, email marketing expert Mark Brownlow discussed an interesting but quietly growing trend in 2008– the increasing use of animated GIFs in email. There are likely a couple reasons that this is true. First, animated GIFs appear to function in almost all major email clients, and second, because they seem to work.  …

Do Not Reply To This Email

Seth Godin’s got a nice rant about emails that say, "do not reply to this email, because nobody will read it." http://sethgodin.typepad.com/seths_blog/2008/07/if-you-dont-wan.html These emails bug me too—except maybe some transactional messages. I don’t exactly expect to hit "reply" for an Amazon.com receipt. Anyways, if you’re sending email marketing (not transactional) messages, you really, really should …