Posts tagged

Email Marketing ROI


Tracking Conversions and ROI from your email marketing campaigns

I’m one of those pseudo-techies (the official term is Designerd) that understands analytics and all that, but looking at my Google Analytics reports always makes me feel like I’m in Calculus IV class again. My palms get all sweaty, I get a little dizzy and confused by all the numbers, and I just focus on …

Now That’s ROI – $157,000 from one email campaign

Ever since we launched our Google Analytics integration, eRetailers have been eating it up, and sharing all kinds of great ROI stories with us. One that really caught my attention was APMEX (American Precious Metals Exchange), and how their email campaign got them $157,000 in sales. Wow. And here’s another case study, from NavySeals.com. One …