Posts tagged

Email List Segmentation


Using Segmentation to Improve Click Rate and Increase Sales

MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data.

While segmenting isn’t necessary for every campaign, it can significantly increase 2 important campaign success metrics: click-through rates and e-commerce orders generated.

Segment Your List By ZIP Code

In MailChimp v4.2, you now have the ability to segment your list by ZIP code. When you set up your campaign and choose the list you want to send to, you’ll want to click on the "send to a segment of list" option. Then select Address from the left-most drop down menu and then "is …

Segmenting Your List by Email Domain

A couple weeks ago, Mark Brownlow wrote about segmenting your list by email address domain, and we wanted to show you how easy it is to do using MailChimp. First, you want to create a new campaign. For this example, we’re going to choose "Regular Ol’ Campaign".

Sending Targeted Emails With Interest Groups

Whenever you create an email signup form, you should let people check little boxes to indicate what kind of content they’re interested in. Here’s an example of what I mean (from a restaurant’s email signup form): That way, when you create a campaign, you can send it to specific groups on your list, instead of …

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