Posts tagged

Email List Churn


You Lose At Least 1/3 Of Your List Every Year

According to this MediaPost article by Loren McDonald, email marketers should expect to lose at least 1/3 to 1/2 of your subscriber list every year due to list churn. A lot of that list churn comes from people changing their email address (like when they quit or change jobs, or just want a cooler email …