Posts tagged

Email Dynamic Content

Conditional (Dynamic) Content in MailChimp

One of the new features going live this weekend in MailChimp is what we call "Smart Merge Tags." If you’re a MailChimp customer, you’re familiar with sticking the merge tag *|FNAME|* wherever you want the recipient’s first name to appear. Simple stuff. But we’ve got a new set of merge tags that let you do …

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