Posts tagged

Email Dynamic Content


Conditional (Dynamic) Content in MailChimp

One of the new features going live this weekend in MailChimp is what we call "Smart Merge Tags." If you’re a MailChimp customer, you’re familiar with sticking the merge tag *|FNAME|* wherever you want the recipient’s first name to appear. Simple stuff. But we’ve got a new set of merge tags that let you do …