Posts tagged

Email Design


Getting the Perfect Shot with BOTE Boards

Life in Destin, Florida is a little slower. But the ambling pace of smaller-town life hasn’t hindered husband and wife Corey and Magda Cooper, who co-founded BOTE Paddle Boards.

When they first tried paddling nearly a decade ago, Magda, who grew up swimming, and Corey, who loves fishing, skiing, and anything to do with water, loved it. That is, everything but the products, which were like big, unstable surfboards. They knew they could make something better—and better-looking—that fit their intrepid lifestyle.

New MailChimp: Campaign Creation

Before we got into the thick of designing New MailChimp, we did a lot of research and studied the ways our customers work. We were reminded that our customers are under tight deadlines, and when they log in to MailChimp, they don’t have a lot of time to put together a campaign. So we looked for …

Introducing MailChimp’s Email Template Reference

When first I started working at MailChimp four years ago, I had never even coded an HTML email. Sure, I’d been involved in web design since the late ’90s, but emails are a different beast altogether. The learning curve was steep, in large part because documentation on the "art" of HTML email was scattered at …

21 New Email Templates

It’s that time again, folks: we’ve added more templates for this month’s v6.3 release. 21 new templates, to be exact. Here’s what we’ve got for you: Newsletter: 12 Non-profit: 9 While we’ve added another healthy batch of general-use newsletter templates, I think the big blip on the radar here is the expansion of our non-profit …

42 New Email Templates

Last month, Aarron showed off 33 new templates that were introduced in the v6.1 release. This month, for v6.2, I’m showing off an additional 42 new templates that are being added to the pre-designed section of the app’s email template library. Here’s what we’re adding to the library: RSS-to-email: 9 Fitness: 6 Technology (iPhone & …