Posts tagged

Email Delivery Rate

Average Delivery Rate is 56% for Legit Senders

ReturnPath just released their 2008 Q2 Reputation Benchmark Report. There’s a lot of great data to digest here. Only about 20% of email servers out there are properly setup and can be considered "legit" email senders. Your Sender Score can be closely correlated with your Delivered Rate (something I assumed in this blog post, but …