Posts tagged

Email Change Of Address

You Lose At Least 1/3 Of Your List Every Year

According to this MediaPost article by Loren McDonald, email marketers should expect to lose at least 1/3 to 1/2 of your subscriber list every year due to list churn. A lot of that list churn comes from people changing their email address (like when they quit or change jobs, or just want a cooler email …

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