When we talk to customers who run small businesses, many of them say that marketing is the hardest part. It’s possible to be a charismatic leader with great ideas, a creative genius, or a wizard of sales and still feel a little lost when it comes to SEO, social media ads, and email marketing.
This week marks the start of MailChimp Community College in partnership with the Community Foundation for Greater Atlanta.
Over the next few months, a cohort of 12 MailChimp employees will have the opportunity to think broadly about equity in our community. To explore what that means for a city like Atlanta, civic leaders, nonprofit executives, community organizers, and seasoned philanthropists will address topics like infrastructure and education, as well as intergenerational cycles of poverty. The cohort will graduate from the program with a better understanding of our city’s nonprofit ecosystem—and our company’s role in it.