Posts tagged

E-commerce


Advice for E-Commerce Newbies from We Make Websites

Helping our users sell more stuff is a big goal of ours at MailChimp, so we’re always on the lookout for folks who have had a lot of success doing so. We had the chance to sit down with Piers Thorogood, one of the founders of We Make Websites, a Shopify development agency. Over the years they’ve built more than 400 websites for Shopify customers, so they know a thing or two.

Introducing Order Notifications

If you sell stuff online, you know how important it is to provide your customers with a delightful, stress-free shopping experience, from the moment they start filling up their cart all the way through to checkout. Today, we’re excited to introduce Order Notifications, a new automation that will help you improve the shopping experience for …

Getting Brave With Testing and Triggered Automation

The pains of buying a used car need little introduction. There’s the trial of finding the right one, followed by the tribulations of haggling, financing, and the worry that you’ll end up with a dud.

But Carspring, the United Kingdom’s first online pre-owned car dealership, promises to pair you with the perfect car without the anxieties of all the vehicular speed-dating. The startup has automated a customer journey that’s designed to make the entire process as smooth as possible.

Simplify, Simplify, Simplify with Fjällräven

It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a shapeless lump that required doubling over to compensate for its weight. Using some wood and his mother’s sewing machine, he later built a better, more lightweight frame. A decade later, in 1960, Fjällräven was born.

Predicted Demographics Guides Strategy for Greensbury

An educated guess about your audience is sometimes all a small business has to build a marketing strategy around. You have a good idea of who might buy your products, and you cater to their interests and type. You might gear your copy toward one gender, or carefully choose your images to reflect a certain age range.

But doing it based on data is better. That’s where predicted demographics comes in for Greensbury.