Posts tagged


The Value of a Resend Campaign, By the Numbers

The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%? It’s true, and I have the data to prove it. All you have to do is resend your campaign to subscribers who didn’t open the first time.

Announcing Our Google Primer Partnership

If you run your own business, you probably wear a lot of hats. You’re the strategist, always trying to move the company forward. You’re the marketer, posting to social media and emailing customers about new products and sales. You’re the inventory manager, making sure you have enough product in stock. You’re the accountant, budgeting expenses and …

Black Friday and Cyber Monday Email Marketing Tips

Here at MailChimp, all we want for the holidays is for you to send beautiful, powerful, and effective marketing emails.  With Black Friday and Cyber Monday right around the corner, I thought it would be a good time for some helpful tips from our deliverability team. The TL;DR version goes like so: — Opens and clicks decrease during …

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