Posts tagged

Deliverability


Delivery Speed, Part 2

In my last post, I talked about how quickly email moves through our IPs.  To get the data, I focused on our shared IP pool and basically ignored all of our Dedicated IP users.  Today is going to be different.  Today we’re looking under the hood to see the cool tweaks and updates the Developers …

Chimp Charts Are Here!

So, the Chimp Charts are here! You could just skim the page and see a bunch of charts, but if you look very, very closely you’ll see valuable information to help you better understand how to engage your subscribers and track your newsletters. You can even mouse over the chart for detailed performance. So let’s …

Delivery Speed, Part 1

Over the past year, I’ve seen MailChimp grow and grow. Along with all our new users, it seems like we see bigger and bigger lists every month.  In terms of email volume, our current daily average is now higher than our daily peak was one year ago.  To keep up with this explosion, we’re warming …

Measuring Deliverability

[Update from Ben: 02/08/2011] We wrote this blog post to show that current self-reported "deliverability scores" and "inbox rates" are hard to believe. You have to take the ESP’s word for it that they get "99% to the inbox". What we need is a truly independent scoring system that anybody can use to verify ESP …