Posts tagged

deliverability


Yahoo Is Recycling Email Addresses

UPDATE: 6/25/13 According to a recent statement by Yahoo, they’ll spend thirty days hard bouncing inbound traffic to any email address they plan to recycle on August 15th. That means you could see higher bounce rates on your list starting July 15th. Just so you know, many ISPs recycle dormant accounts into spam traps, and …

How We Use Engagement to Deliver Email

If you read our deliverability posts closely, you’ll know MailChimp does something called engagement-based routing. It sounds like throwaway jargon that’s meant to impress you without providing any details. However, I’m here to provide some details. Booyah! (Was that inappropriate? Hmm, moving on…) You can think of engagement-based routing as a reward for high member …

How Member Ratings Work

If you ever tried to segment a list by engagement, you may have wondered about our member-activity rating. I’m talking about the little stars that look like restaurant reviews for your subscribers. I’m not sure how five-star restaurants get their rating, but I suspect it’s a little different than email. To come up with a …

Delivery Guide: The Next Generation

I’ve become accustomed to weird looks when I tell people, “I’m a Delivery Engineer.” It’s not the easiest job to explain, and I’ve heard all the jokes about trains, pizza, and wonderful-sounding trains that deliver pizza. There are a few quick answers I’ve worked up to help explain what a Delivery Engineer does: “I’m like …