Posts tagged

customers


How The Onion Turns Funny Headlines Into Great Emails

The Onion has been poking fun at our dumb world for close to 30 years now. Started by a couple wise guys at the University of Wisconsin-Madison, the satirical newspaper was first distributed throughout Midwestern college towns, then grew to include a website, an arts and entertainment wing called The A.V. Club, and an internet clickbait parody site …

For Cultivated Wit, Email Is No Joke

All business is funny business for the people behind creative agency/software company/storytelling conglomeration Cultivated Wit. And email makes it possible. “Email was the very first thing we did,” says Craig Cannon, co-founder and product director. “I made a one-pager website with a MailChimp signup for our email list, and that was the entire website. From the …

Betabrand Makes Money by Making Fun of the Holidays

Betabrand has always been pretty weird. So it was no surprise when the San Francisco-based retailer went a little over the top with the holidays this year, sending campaigns that promoted their end-of-year sales while mocking the very idea of end-of-year sales. "We like to make fun of the excess, the gluttony, that comes along …

Need/Want’s Radically Transparent Approach to the Holidays

We all know that Black Friday and Cyber Monday are big days for retailers. But how big, exactly? Companies sharing their holiday balance sheets is about as rare as an unclaimed Tickle Me Elmo on December 24, 1996. But for Need/Want, it’s just part of doing business. Founded earlier this year, Need/Want sells “products that solve problems.” …

BonLook’s Data-Driven Emails

If you’ve ever shopped for glasses, you know that one size never, ever fits all. Online eyewear retailer BonLook knows this, too, which is why their website offers a virtual try-on feature and a perfect fit questionnaire to help guide customers through their hundreds of stylish, vintage-inspired options. The Montreal-based company, which began selling to …