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Customer Stories


Making Seasonal Business Work with Email

After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is. But not just any peaches—he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing. He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy …

How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But Kevin Thiemann admits that fountain pens are still a niche market that’s mostly confined to long-time collectors, which can make growing his audience a challenge. “We try to target people who …

Making the Leap from Brick and Mortar to E-Commerce with UOI Boutique

The term "millennial" tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store.

“As a millennial, I live on the internet,” she says. “I’m also my target audience, which makes my job a million times easier.”

Testing Your Way to Better Facebook Ads in MailChimp

Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.”