Posts tagged

Branding


From Empathy to Loyalty: Connecting with Customers

We all know there is a transactional side to the customer relationship. Everyone loves a good deal—I know I do. But there’s also an emotional side, which can be even more important to your business in the long run. Customers feel loyal to the brands that they love just like they feel loyal to friends and family. Brand loyalty is rooted in emotion.

MailChimp is on Giphy!

Earlier this year, we made our first official GIF policy for social media: no more third-party GIFs. So we asked our designers to create GIFs and images we could use to respond to certain types of posts on Facebook and Twitter. After figuring out the main sentiments we wanted to get across— “You’re welcome,” “Thanks,” “Your cat looks amazing in that hat,” etc.—our creative team got to work.

Advertise to your MailChimp List on Facebook

At MailChimp, we spend a lot of time (maybe too much) thinking about fun ways to delight our customers. So we make stuff like billboards, vinyl toy figurines, t-shirts, monkey hats for cats and easter eggs. It’s not about acquiring new customers, but just telling existing customers, "Hey, remember us? We love you." At the …

MailChimp’s Freddie Comes To Life

It was pretty shocking yesterday morning when a life sized chimp mascot showed up at the office. Little did we know that Chief Customer Officer Dan had secretly been working with Maydwell Mascots for about two months to make it happen! Bear with me for a sec for a quick jaunt down memory lane. The first …