Posts tagged


Looking Back on a Year of List Management Tips

Today, we’re recapping a number of the features, tips, and best practices that we discussed here on the blog in 2016. Think of this as a sampler tray, full of bite-sized, hors d’oeuvre versions of our original posts. Mmm, hors d’oeuvres. And don’t worry—if you decide you’d to dig a little deeper and read more about any given topic, we’ve added the link so you can go back and quickly reference the full version.

Optimizing Your Abandoned Cart Messaging for the Holidays

Over the past few weeks, we’ve highlighted many of the benefits of abandoned cart emails. Once an online seller has connected their Shopify, Magento, or WooCommerce store to MailChimp, they can easily reach out to customers who leave their carts and encourage them to come back and complete their purchase. Now, with the holidays fast approaching and …

Exploring Abandoned Cart Strategy with Topo Designs

For the marketing team at Topo Designs, there wasn’t a question of whether they’d set up an abandoned cart campaign. It was when. “It was a given we would do abandoned cart,” says Abby Czarniecki, Topo Designs’ digital marketing coordinator. “We just needed to get our ducks in a row and our content together. Retargeting …

Abandoned Cart Messaging for WooCommerce, Magento and Shopify

If you sell things online, you know that shopping cart abandonment is a common occurrence—a potential customer fills up their virtual shopping cart and navigates away from your store without completing the purchase. Research has shown that 67% of online shopping carts are abandoned before the customer completes a sale. But, just because someone leaves their …