Posts tagged

Apple Watch

Even Your Fine Print Can Be Marketing

I’ve purchased a thing or two from DODOcase in the past, and loved them. But as awesome as they are, I don’t keep them constantly on top of mind. Sadly, that’s true with all brands, including yours and mine—people have more important stuff to think about. Luckily, that’s what email marketing’s great for. Take a look at DODOcase’s birthday email above. I …

Making MailChimp for Apple Watch

Last month, when Apple unveiled their new watch to the world, my MailChimp mobile teammates and I immediately knew we wanted to build something for it. But we wanted to make it truly useful, not just an app for the sake of having one. New tech toys are fun, but we knew what we made needed utility and purpose. At first, …

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