Posts tagged

A/b Testing


Rethinking Subject Lines and Preheaders

Kasey Wiese knows that belts are often one of the most overlooked fashion accessories on the market. It can be tough, she admits, to get people excited about an accessory that is “never really seen.” But, as the marketing communications manager and graphic designer for Arcade Belts, she’s doing her part to change that perception.

Stitching Together Data with Gwynnie Bee

Like so many fledgling businesses, Gwynnie Bee started in an apartment. The idea for the subscription clothing service, which rents and sells plus-size fashion for women, sprang from CEO Christine Hunsicker’s own childhood.

RetroSupply Co.’s Tips for A/B Testing and List Growth

Like so many MailChimp customers’ small businesses, Retro Supply Co. started out as a side hustle. Dustin Lee’s attempt to build a startup hadn’t panned out as he’d hoped.

“I was completely broke, I had $35,000 in credit card debt, and I’d quit all my freelance work to focus on this startup,” he says. “I had no money coming in.”

So he started setting his alarm for 4:30 am to get in a few extra hours of graphic design work each morning and began creating the products that would come to define Retro Supply today.

Introducing More Powerful A/B Testing

Way back in 2007, we launched A/B testing—a feature that has helped MailChimp’s 8 million users learn more about how different subject lines, from names, and delivery times affect their subscribers’ engagement rates. In this week’s release, we’re excited to introduce a brand new A/B testing experience, complete with a redesigned interface, native content testing, and the ability to …

Are Trendy Subject Lines Right for Your Business?

It’s that time of year again, when retailers remind you to buy gifts for “dads and grads.” Ah, seems like just yesterday we were “falling into great savings.” As usual this spring, I started seeing "dads and grads" popping up in my inbox. I’m interested in random copywriting trends, and Father’s Day is right around the corner, so I asked …