Posts tagged

A/b Testing


Getting Brave With Testing and Triggered Automation

The pains of buying a used car need little introduction. There’s the trial of finding the right one, followed by the tribulations of haggling, financing, and the worry that you’ll end up with a dud.

But Carspring, the United Kingdom’s first online pre-owned car dealership, promises to pair you with the perfect car without the anxieties of all the vehicular speed-dating. The startup has automated a customer journey that’s designed to make the entire process as smooth as possible.

Rethinking Subject Lines and Preheaders

Kasey Wiese knows that belts are often one of the most overlooked fashion accessories on the market. It can be tough, she admits, to get people excited about an accessory that is “never really seen.” But, as the marketing communications manager and graphic designer for Arcade Belts, she’s doing her part to change that perception.

Stitching Together Data with Gwynnie Bee

Like so many fledgling businesses, Gwynnie Bee started in an apartment. The idea for the subscription clothing service, which rents and sells plus-size fashion for women, sprang from CEO Christine Hunsicker’s own childhood.

RetroSupply Co.’s Tips for A/B Testing and List Growth

Like so many MailChimp customers’ small businesses, Retro Supply Co. started out as a side hustle. Dustin Lee’s attempt to build a startup hadn’t panned out as he’d hoped.

“I was completely broke, I had $35,000 in credit card debt, and I’d quit all my freelance work to focus on this startup,” he says. “I had no money coming in.”

So he started setting his alarm for 4:30 am to get in a few extra hours of graphic design work each morning and began creating the products that would come to define Retro Supply today.