Jul 12, 2016

Sync Your Data Across Platforms with MailChimp and Zapier


If you run a small business, there’s a good chance your customer data is spread out across a number of different apps or web services. Without the proper resources, it can be difficult—not to mention time-consuming—to create automated workflows that sync data across all of those different platforms.

But Zapier can help. Zapier is a web automation tool that lets you easily move data between platforms without the help of an API expert. And the folks at Zapier have written an in-depth blog post covering some of the workflows (they call them “Zaps”) you can use to seamlessly integrate MailChimp with the other apps that help power your business. We’ve highlighted a few of our favorites below.

Facebook lead ads

Earlier this year, we blogged about growing your list with the help of Facebook lead ads and Zapier. If you’re not familiar, Facebook lead ads connect businesses with potential customers by making it easy to sign up for offers, newsletters, or quotes directly from any device. When someone clicks on your lead ad, the contact information they’ve already shared with Facebook is automatically populated into a form. This Zap will pull those leads from Facebook into your MailChimp list.



Typeform is a stylish way to connect with people through a reimagined online form. Get information in the form of polls, questionnaires, invites, and more, then pass that information on to your MailChimp list with this Zap.



Stripe checkouts are used by small businesses all over the world because they make payment processing easy and reliable. When a customer makes a purchase using Stripe, this Zap will pass their information to MailChimp so you can follow up with them about relevant products, upcoming sales, and promotions.


Auto-post to LinkedIn

Are you already auto-posting or auto-tweeting your new MailChimp campaigns to Facebook and Twitter? Don’t forget about LinkedIn! Set up a Zap that automatically shares your new campaigns on LinkedIn the moment you send them.


Excel connector

Excel spreadsheets are a popular tool for businesses because they can be used to store and organize a bunch of useful data. With this Zap, you can easily add or update MailChimp subscribers from new rows you’ve created in Excel.


For additional details and more great tips, check out Zapier’s full blog post.