In a recent Return Path survey, nearly 79% of consumers admitted that
they have hit the "spam" or "junk" email button to get rid of email
they don’t want. And nearly 37% do it as a way to unsubscribe from
things they had asked to receive.
Good grief. Last time someone did this kinda report, it was more like 13%.
Here are some tips for avoiding false spam reports from our MailChimp abuse center.
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