Smith-Harmon is one of the most famous email design agencies around. I’ve talked about some of their design tips in seminars and here in the blog (like this article about 250px boxes). They design emails for companies like Intuit, Costco, Williams-Sonoma, and Pottery Barn. They know a thing or two about email design trends.
So if you’re thinking about revamping your email marketing for the holidays, you might want to check out their free PDF Guide: "Get Ready for the Holidays"
Their guide covers a wide range of topics, including:
- A/B testing (also see: MailChimp’s A/B testing tool)
- Subject line writing tips (also see MailChimp’s Subject Line Suggester)
- Creating a special "holiday email series" (also see MailChimp’s Autoresponder)
If you like their tips, you should also bookmark their Retail Email Blog, where they cover all the trendy topics in the world of email design.