Dec 23, 2006

Simple Idea For Your Email Newsletters: Customer Reviews

I just came across an article about how Bass Pro Shops got 59% better conversions by simply adding product reviews from customers to their email promotions.

Do you let customers post product reviews on your website? Or do you get a few testimonials now and then?

Consider adding them to your next email newsletter! Talk about a quick and simple idea.

http://directmag.com/disciplines/email/basspro_conversions/