Jan 7, 2005

Sherpa’s What’s Working in Email Stats

Neat little 17-page PDF from Marketing Sherpa. It’s a teaser for their big 200+ page e-Book, which we own, and have found very useful. This quick PDF has a few of the interesting charts from the book, like:

  • Open rates by industry
  • What are marketers planning for 2005?
  • What email variables do B-2-B marketers test?
  • Days of week impact on response rates