Dec 18, 2013

Sending Last-Minute Holiday Cheer Instead of Sales

The holidays are upon us. It’s the time of year when everyone starts to feel more like a wallet and less like a human. Or, at least, that’s how any inbox full of sales pitches and last-minute deals can seem. Your customers are probably tired of all that. And anyway, it’s going to be too late for holiday sales in a few days. Why not spread a little cheer, with no strings attached? After all, it’s never too late to make your customers feel appreciated. Here are some MailChimp customers that put these ideas into action.

Last year, Ace Hotel sent a holiday card to a segment of their list to wish them a happy new year. They kept it simple but thoughtful for their most valued partners. By segmenting your list, you can send holiday greetings to your most engaged subscribers or biggest spenders to show your appreciation.

Honest Agency, a Canada-based advertising group, sent their clients a holiday email card, including a reminder of when they’d be closed for the holidays. If you have special hours or days you’ll be closed, give your clients time to plan ahead. Don’t be afraid to add an element of surprise and delight, either. The Honest Agency did this by including a video from their holiday party. Show your clients why they loved you in the first place!

Renegade Craft Fair sent a campaign to thank everyone involved with their events. They shared links to photos and makers from all their holiday markets.

The end of the year is a good time to reflect on your success and thank the folks who helped you get there.