If your business is on Facebook, you might find this interesting. Below is the same content (a data science piece we recently wrote) posted to Facebook, but using two different approaches:
A: The blog was auto-published to Facebook. Title, thumbnail, description, etc.
B: We manually posted a big, nerdy graph from that same blog post.
Probably nothing groundbreaking to any of you: people on Facebook really like pictures (and videos). Duh. Where my crazy mind wanders, is here: what would happen if, instead of your marketing department or even your social media team, you let your designers run your Facebook page?