Mar 8, 2012

RSS-to-Email Helps Nonprofits Reach The Most Important Donors

As much as I’d like for your donors to think day and night about your organization’s recent cash-flow issues, the truth is they probably need to be reminded. This should be easy since you’ve been busy putting fantastic content online. But you might not be reaching the people who are busy signing over checks, unaware of your every move. RSS-to-email makes it easy for busy people to read your content right in their inbox.







RSS-to-email is especially helpful for organizations with constituents who might not care to know what RSS is. (Note: that’s pretty much all organizations.) RSS is the short way of saying “Really Simple Syndication,” an online format that standardizes your published content, most commonly a blog or a site with frequent updates. You can think of RSS almost like FM or AM on a radio: it’s a way of grouping diverse content in a harmonious format.

There are a few things you can be sure of—death, taxes, and the fact that your board member with the Prodigy email address doesn’t know about your organization’s blog, no matter how many times you mention it. RSS-to-email can automatically take new updates from your blog, your online store, your social networking feeds—even your event calendar—and publish them in a beautiful, trackable MailChimp campaign. You’ll also receive plenty of valuable subscriber information to know who’s engaged and who isn’t.







Simply hook up your blog for an automated campaign sent daily, weekly, or monthly. You can also combine multiple feeds through Chimpfeedr for super-deluxe RSS-to-email where content from diverse sources converges into a single organized campaign.

Our CEO Ben has shown in expert detail exactly how to make RSS-to-email happen. I suggest reading through his post if you think this is even remotely appealing to your organization, or to your donors who wish you’d stay in more regular contact.