Feb 2, 2007

Restaurants & Email Marketing

Practical eCommerce has an interview with a restaurant owner, and how she uses email marketing. I really like how she keeps it simple and doesn’t go overboard. A monthly email coupon is about all she needs, and she can see traffic at the restaurant pick up. No million-dollar database marketing tactics, no dedicated marketing team, no computer chips embedded under her customers’ skin, etc. Just a simple, occasional email to customers.