6 Things We Learned from Radiolab’s Jad Abumrad

Every day, our 700+ employees work hard on the world’s largest marketing automation platform. So when the end of the week rolls around, we take the opportunity shut down our laptops, load up on donuts and coffee, and give our brains a good stretch with Coffee Hour. Coffee Hour is a series that invites thought-provoking speakers …

Boost Your Business with Landing Pages

Over the past few years, we’ve watched e-commerce websites grow increasingly complex. And that complexity has come with a cost: What was once a simple, straightforward way to show what your store offers has become a tangled web of cross-sell, upsell, and recommendation features. This has driven the resurgence of landing pages from an enterprise …

How to Protect Your Email List from Bots

We recently announced that we’re going to support single opt-in signups for MailChimp lists right from our own signup forms. This generated a lot of great conversation about deliverability—some that we expected, and some that surprised us. As the person who’s responsible for deliverability at MailChimp, I love it when people understand why this stuff …

How to Make the Most of Social Ads During the Holidays

The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff. If you’re wondering why you should advertise on social, consider this: Each month, 2 …