Fresh New Pop-Up Forms to Grow Your List

There are plenty of articles talking about how important pop-up forms are for your website. And if you run an e-commerce store, pop-up forms are almost a necessity. But are they really effective? Don’t they require a developer to install? Here’s the deal: We found that users saw their list growth rate increase by 60% …

How Our Engineering Team Found its Mission Statement

MailChimp’s engineering teams, much like the rest of our company, are growing so fast. We’ve got engineers working on different projects all over the organization, and if I’m being totally honest, they’d started drifting apart a bit in the past year. We were all under the same umbrella organizationally, but in terms of why and …

Our Top Holiday Tips for Small Businesses

Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting …

Why We Made Our Recruiting Magazine

MailChimp is home to more than 700 remarkable people with all sorts of talents that extend past our work responsibilities. We’ve got comedians, teachers, authors, woodworkers, homebrewers—even musicians!—working side-by-side in our spacious, art-filled office. And our team is always growing, too. That’s why our most recent project, a recruiting magazine, was so thrilling. We may be …

What Equity Means at MailChimp

When I joined MailChimp 6 years ago after running a nonprofit organization, the vernacular of the tech world took some getting used to. I would read articles about other companies and one word kept coming up that surprised me: equity. The tech world loves to throw around the word "equity." I soon learned…