Predicted Demographics Guides Strategy for Greensbury

An educated guess about your audience is sometimes all a small business has to build a marketing strategy around. You have a good idea of who might buy your products, and you cater to their interests and type. You might gear your copy toward one gender, or carefully choose your images to reflect a certain age range.

But doing it based on data is better. That’s where predicted demographics comes in for Greensbury.

Sync Litmus with Your MailChimp Account

Last year, we partnered with Litmus to bring you Inbox Preview, and now they’ve got a new tool that can help simplify your email building process. ESP Syncing allows you to sync the emails and templates you’ve created in Litmus Builder directly to your MailChimp account. Instead of having to manually copy and paste code, …

Introducing Facebook Ad Campaigns

Today, we’re beginning our rollout of Facebook Ad Campaigns to help our customers reach new customers and engage with current ones. Whether your goal is to grow your audience or sell more stuff (or both), you can now do it in the same place you do all of your email marketing. And with MailChimp’s reporting, you can find out which ads generate the most new customers and revenue.

Stitching Together Data with Gwynnie Bee

Like so many fledgling businesses, Gwynnie Bee started in an apartment. The idea for the subscription clothing service, which rents and sells plus-size fashion for women, sprang from CEO Christine Hunsicker’s own childhood.

Cultivating Equity with MailChimp Community College

This week marks the start of MailChimp Community College in partnership with the Community Foundation for Greater Atlanta.

Over the next few months, a cohort of 12 MailChimp employees will have the opportunity to think broadly about equity in our community. To explore what that means for a city like Atlanta, civic leaders, nonprofit executives, community organizers, and seasoned philanthropists will address topics like infrastructure and education, as well as intergenerational cycles of poverty. The cohort will graduate from the program with a better understanding of our city’s nonprofit ecosystem—and our company’s role in it.