Single Email or Series? Choosing the Most Effective Automation for Your Business

In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. Today, we’re going to …

Identifying the Most Profitable Automations for E-Commerce Businesses

Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with …

Using the Customer Journey to Guide Your Campaigns

Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing tools and techniques match your needs at any specific time.

Introducing Instagram Ad Campaigns

A few months ago, we announced Facebook Ad Campaigns. Today we’re proud to introduce another channel: Instagram Ad Campaigns, an easy way for e-commerce businesses to build their brand and sell more stuff.

How Stringjoy Built Their Giant Instagram Following from Scratch

Some businesses lend themselves easily to Instagram: restaurants, florists, clothing retailers. Beautiful products make for beautiful photos. So how do you take a less-than-visually-stunning product to Instagram and get 88,000 followers? According to Scott Marquart of Stringjoy, a maker of guitar strings, it’s all about the story you tell.