Making Seasonal Business Work with Email

After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is. But not just any peaches—he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing. He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy …

Reclaiming Billboards to Promote Public Art

We get pretty excited about billboards at MailChimp. And if you’ve spotted any of them, you may have noticed that our tastes tend to run towards the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (aka “taking back the sky”).

A billboard can be just an ad—or a giant canvas for a public art project. While we certainly don’t mind if people associate MailChimp’s billboards with our product, that’s not our primary goal. Instead, we like to think of these spaces as a design challenge. How might a billboard enhance, rather than detract from, the environment around it? Can a billboard help build community? What would people do if we gave them a big, billboard-sized canvas to share their unique point of view?

From Empathy to Loyalty: Connecting with Customers

We all know there is a transactional side to the customer relationship. Everyone loves a good deal—I know I do. But there’s also an emotional side, which can be even more important to your business in the long run. Customers feel loyal to the brands that they love just like they feel loyal to friends and family. Brand loyalty is rooted in emotion.

How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But Kevin Thiemann admits that fountain pens are still a niche market that’s mostly confined to long-time collectors, which can make growing his audience a challenge. “We try to target people who …