Boost Holiday Sales With Our 5-Point Marketing Checklist

As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan. People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest …

How We Set the Stage for Our Writers

Here at MailChimp, we’ve been working hard to make sure our hometown of Atlanta is better, weirder, and more human. We also invest heavily in our employees, especially when it comes to being able to embrace and share their personal interests…

Why Single Opt-In? And an Update for Our EU Customers

Last Tuesday, we announced in an email to our customers that MailChimp is adding single opt-in as an option for email lists, and making it the default setting in new and existing lists starting October 31. However, we’ve made an important change for MailChimp users located in the European Union: If your primary contact address …

How MailChimp Does Pride

Atlanta’s Pride history dates back to the early 1970s, when the Georgia Gay Liberation Front organized a march from Peachtree Street to Piedmont Park. Today, the annual parade draws nearly 300,000 people—the largest Pride event in the southeast. The week-long festival is held in October to coincide with National Coming Out Day and culminates with a weekend …

4 Ways to Capture an Audience for Your Holiday Marketing

Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order. When you run your own business and sell stuff online, the holiday season is often the busiest time of …