Now that tracking opens and clicks is free in MailChimp V2, more and more people are using it to measure their campaign performance. We’re especially proud of how easy we made it. There’s no coding required! Just check a box and we handle the rest.
We were curious about how many of our users actually used the new feature, and how their campaigns did. We ran a query over the last few days, and measured performance of over 700,000 emails sent through the chimp. Here’s what we found:
Average total open rate: 28.11%
Average unique open rate: 16.43%
If you haven’t given it a try, measure your open rate! It’s easy and free!