Here’s an interesting article in the WSJ by Mylene Mangalindan:
According to Ms. Mangalindan, online retailers are anticipating a soft sales season this year, what with all the mortgage craziness and rising gas prices going on here in the states. So they’re going to work extra special hard to get you to buy. Some tactics (maybe you can use for your online business too) include:
- Start early
- Refer-a-friend discounts
- Free shipping
- Recommendation engines
- More email marketing
More details, plus a breakdown of what each specific retailer is planning, at the WSJ blog.