Nov 1, 2005

Online Marketing for the Holidays

Here’s an article from Yahoo Search Marketing with advice on adjusting your pay-per-click ads for the holiday shopping season. You can apply a lot of these same ideas to your email marketing campaigns, too.

Just because you’ll be all fat and sleepy with turkey in your belly, it doesn’t mean your email marketing should take a nap, too. Schedule some email campaigns to deliver right after the holidays, targeting all your "post-holiday-bargain-hunter" customers. They’ll be off from work, and surfing for online specials.