Aug 14, 2008

Now That’s ROI – $157,000 from one email campaign

American Precious Metals ExchangeEver since we launched our Google Analytics integration, eRetailers have been eating it up, and sharing all kinds of great ROI stories with us.

One that really caught my attention was APMEX (American Precious Metals Exchange), and how their email campaign got them $157,000 in sales. Wow. And here’s another case study, from

One common thread in all the stories we’ve heard is that our customers keep logging in to Google Analytics to see revenue generated. Then, they’d pull out a calculator to figure out the ROI of that campaign (don’t ask me for the formula—I always have to Google it, then Wikipedia whatever Google tells me. I suck at math).

Anyway, we thought, "Why not just pull their campaign stats from Google Analytics, calculate the ROI, and stick all this into their MailChimp campaign reports?"

So we did that. We call it MailChimp Analytics360 (Get it? Full circle?) It’s powerful. It’s insightful. It’s easy. And it’s free.