Mar 24, 2008

Non-Profits – Wealthy Donors Favor Internet

If you work at a non-profit, and you’re thinking about getting into email marketing, here’s some justification for you: Major donors to charities tend to favor using the Internet, according to a new study from Convio.

Check out the article if you’re a non-profit, or a creative agency that serves non-profits. They’ve got some interesting stats, like: "A full 72% of respondents percent say donating online is more efficient and helps charities reduce administrative costs"