After we launched our first Twitter integration, someone invented oauth, which is a nicer way to to make the connection between MailChimp and Twitter (instead of entering your twitter usernames and passwords into the MailChimp app). So we’ve switched to that method. You’ll notice a new twitter button on the Campaign Setup page:
One nice after-effect of this change is that after making the Twitter connection, we can automatically tweet your campaign archive link for you from scheduled campaigns or A/B split campaigns.
Speaking of twitter, ever wish you could track how many times your email campaign tweets have been re-tweeted?