Jan 25, 2010

New Social Share Tag for RSS Campaigns

We recently introduced a new RSS-to-email merge tag: RSSITEM:SHARE

Using this tag allows your subscribers to share individual articles in your RSS feed, as opposed to sharing the entire email newsletter. So if your code looks like this:


your final emails will look like *this:


* um, without the ginormous red arrows.

It’s a nice, easy way to make sharing specific articles in your emails easier.

Previously, the only option was to share the entire email.

Note that if you just use our


tag all by itself, we’ll include a bunch of social network icons.

If you prefer to limit the choices to, say, three networks (like in my screenshot), you can do this:

RSSITEM:SHARE:Facebook, Twitter, Digg

And here’s the list of options:

  • BlinkList
  • Delicious
  • Design Float
  • Digg
  • DZone
  • Facebook
  • Google
  • LinkedIn
  • MisterWong
  • Mixx
  • MySpace
  • Netvouz
  • NewsVine
  • Propeller
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati
  • Twitter
  • Webnews.de
  • YahooMyWeb

If you’re going to be tweaking merge tags and RSS campaign templates, here are some other features you might want to try: