Jun 17, 2013

New MailChimp Is Here

Things look a little different around here today! We’ve started rolling out New MailChimp, and we launched a shiny new website to go along with the app. We think you’re going to love it, but we know that technology changes can be stressful. Here are the details, all in one place.

Timeline for New MailChimp

We’ve started rolling out the update, and it will be available to everyone within a few days. When it becomes available, we’ll prompt you to try New MailChimp after you log in. New MailChimp will be optional until July 15, so you don’t have to switch right away if you’re not ready. And don’t worry; if you switch to New MailChimp and change your mind, you can revert back to Old MailChimp in your account settings for the next few weeks.

And of course, your data isn’t going anywhere. All your lists, groups, campaigns, and reports will be waiting in your account, right where you left them.

What’s changed?

A fresh design

For starters, we gave the entire app a makeover. Our UX designers updated every corner of MailChimp and cleared out some of the clutter, so you can focus on what matters: your work. But there’s a lot more to it than a new look. Here are some of the not-so-subtle changes we made:

Optimized for tablets


New MailChimp has been optimized for tablets, so you can add subscribers, create and send campaigns, and view your reports from anywhere. Our lead UX developer Federico shows you what it looks like in this video.

Navigation, campaign builder, and search

The navigation is now on the left side of the app instead of up top, and we simplified several steps of the campaign builder. You can expand and collapse menus to create more space. When you click your account name, a menu slides out with account options, so they won’t be in the way when you don’t need them. Switch to Pro mode to simplify the icons and make more room to work. You can also search across the app from anywhere in the app, and we improved the search process itself.

Collaboration tools

We love teamwork around here, and we know that email newsletters are often a group effort. That’s why we added some features that will help you collaborate on campaigns with your team or clients.


You can now make comments right inside the drag and drop editor. You’ll see who else is online, and New MailChimp shows edits in real time on everyone’s screen, so you won’t have to wait for someone to sign out of the account before you can make changes to a campaign. You can send a test email and request feedback from the comments tab in the editor. And if your recipients aren’t logged in, they can just reply to the test email with their feedback, which will appear inside your comments section. Respond directly to feedback, add new notes, and mark comments as completed once you’ve taken care of business.

Fed explains those updates in this video.

Subscriber profiles


The layout and functionality of subscriber profiles have changed quite a bit. If you have a lot of fields in your list, you can scroll horizontally to reveal the fields, and the subscriber’s email address remains visible so you don’t have to scroll back and forth to figure out what you’re looking at. You can also toggle, hide, and reorder columns to customize the information that appears when you view your list.

We also made it much easier to manage subscribers from mobile devices, and you can make notes in individual profiles. See the new subscriber profiles.

New website

The app is MailChimp’s heart, but we didn’t forget about the product website! We wanted the new site to reflect our goal of making MailChimp a simpler and more intuitive experience for everyone. Just like our UX team did with the app, we lightened everything up and eliminated clutter where we could.

If you’d like to learn more about our research and design processes, look through the posts tagged "New MailChimp."

Now, what do you say we all get back to work?