Oct 15, 2007

New & Improved MailChimp

Some extremely cool, super-useful MailChimp features just went live over the weekend:

  • List Segmentation – Now you can target a sub-group of subscribers within your "master" lists on MailChimp! Examples and details here.
  • Point-and-click customization – Customize every single step of your double opt-in process with our new template design system and pre-built themes to match your brand (no HTML coding required)
  • Interest groups on signup forms – Let subscribers specify their interests when they signup for your list
  • Video demo of new features

And as an added bonus, we upgraded our Inbox Inspector to include even more preview screens of the different email programs. More on that (plus some screenshots) in a later post.