May 23, 2011

New Birthday Field for Signup Forms

If you’ve ever wanted to send automatic "happy birthday" emails to your customers, we’ve just made that a little easier.

We’ve added a new "Birthday" field that you can add to your signup forms:

Unlike the "date" field, the "birthday" field doesn’t require entering the YEAR (some subscribers just don’t want to reveal their exact date of birth).

We also added a few new pre-designed email templates for birthdays, so that making birthday autoresponders would be drop-dead easy…

When you’re building a birthday autoresponder (here’s a tutorial on how to do that), and it’s time to design the email, go to the pre-designed templates list, and choose "birthday:"


You’ll find the following new designs to help you get started:

Of course, you can always build your own using our other awesome template options, or by downloading our HTML email blueprints.

For those of you who prefer to take an offbeat approach, remember that it’s also possible to send belated birthday autoresponders by tweaking your send settings:


The birthday field can technically also be used for "Anniversaries" but we wanted to keep the button label simple.

Finally, you can choose two different date formats: