Time to get those Mother’s Day email campaigns scheduled (oh yeah, and time to go get a gift for mom!).
According to the National Retail Federation’s 2007 Mother’s Day Consumer Actions and Intentions survey, consumers plan to
spend $15.73 billion This Mother’s Day, spending an average of $139.14 on the holiday compared to last year’s $122.16.
The study found 84.5% of consumers plan to celebrate this year by spending:
- $1.6 billion on
clothes and accessories (37.0%)
- $2.1 billion on jewelry (32.8%)
- $2.3 billion on flowers (72.4%)
- $3.1 billion on a special dinner or brunch at their favorite restaurant (61.0%)
- $1.3 billion on a
trip to the spa or beauty salon (19.7%)
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