Ever heard of microformats? If not, you will soon. It’s basically a way to take information about people, places, or events, and make them recognizable to web browsers and applications so they can do something with it.
Who’s using them, and how?
The takeaway for MailChimp customers is that microformats have a lot of potential, so to help you keep your email marketing ahead of the curve, we automatically embed microformat code into your email campaign footers. You can expect even more microformat support in future MailChimp releases.