MarketingSherpa’s got a new guide on the 12 most common email newsletter mistakes. As always, they have real-world examples from companies who do things right.
Congratulations to MailChimp customer GourmetStation.com, who is the very first customer to be showcased ( page 8 ) for their use of double opt-in. Pretty nice how they totally customized our double opt-in process to match their brand’s look and feel. The guide is available free until February 13th, so download it now, and read later. If you miss the deadline, just join their service. It’s worth it.