It’s been an exciting month at MailChimp. We overhauled our autoresponders in v9.5, making them more powerful and useful in the process. And some of our customers have already found interesting ways to send highly customizable automated email series. Following a landslide of feedback and requests, we prioritized some developments for this release. In v9.6, we focus on simplifying legacy autoresponder importing, improving automation workflow triggers, and increasing reporting options for power users.
Importing legacy autoresponders
There are now two ways to convert autoresponder campaigns into automation workflows. First is a bulk option. When you’re adding emails to your workflow, you can now convert autoresponders by clicking Import from autoresponder content right below the Add emails button in your MailChimp dashboard. This method lets you quickly import email content.
The second import option is to simply replicate a single autoresponder into a new automation campaign. Click Replicate to Automation in the autoresponders dashboard to automatically configure a new automation email with all the settings of the old autoresponder.
Please note: neither of these imports carry over reporting data from your autoresponders. We have a few hurdles to overcome before this is possible, mainly allowing for individual workflow segmenting and send time configuration. We are working hard to achieve feature parity and will let you know as soon as this is ready.
Improved automation triggers
You can now trigger emails based on the opens and clicks from the previous email in an automation workflow. Customize subsequent emails customers receive based on what they liked about the previous campaigns, reducing irrelevance for both you and your readers.
More reporting options
Looking for even more automation reports? Sign up for daily summary emails which are delivered at 8 a.m. local time and highlight each previous day’s activity. Monitoring performance is essential to your job, and our goal is to make it as comprehensive, simple, and digestible as possible. Just click the Send activity digest email box during the Setup step of your workflow configuration.
Great! In addition to all the automation stuff above, we’ve made a slew of bug fixes, brought back the "any/all" segmentation criteria to the workflow trigger step, increased editing flexibility in workflows, added workflow activity segmentation criteria, and added new charts to automation reports. Phew!