Oct 26, 2009

MailChimp’s Social Features

MailChimp is chock full of social features and integrations to make it easier to share with your network. And according to industry benchmark studies, social share links increase both the reach and the click rate of email campaigns. If you’re not using these features yet, you might want to consider checking them out.

One-click Social Share

We’ve made it super simple to connect MailChimp with Twitter, allowing you to automatically tweet a link to your campaign as soon as you hit the send button. Just go to your Account settings, and click on Integrations. Under Twitter, just click the big authorize connection button and oAuth will take it from there. This is a safer and better way of integrating with Twitter because it means you no longer have to enter your Twitter username and password directly into MailChimp.

connect_twitter

It’s also a snap to share your email using Facebook, Myspace, Stumbleupon, Digg or Delicious using our social share feature. In your Campaigns list, just click on the "social share" link underneath the email you’d like to share with your network.

social_share

You’ll be taken to an intermediate screen (which will open in a new tab or a new window, depending on how you have your web browser configured) where you’ll need to enter your username and password for the service, and then voila! Easy peasy.

socialshare_networks

Twitter Template

Are you a social media power user who wants to be able to include your Twitter identity as part of your email campaign branding? If so, the Twitter template is perfect for you.

When you go to create your email campaign, you’ll want to select the "new email" tab when it’s time to select your template. Then scroll down to the bottom of the page and you’ll see the Twitter template.

new_emailtwit_template

On the next screen (the campaign builder), you’ll see that MailChimp visits your twitter page, and automatically pulls in your colors and background image:

twit_template_mc

When you look closely, you’ll see that we’ve included a new Twitter merge tag in the right hand column. Where it says “TWITTER:FULLPROFILE” we’ll insert your twitter avatar, follower count, and recent tweets.

twitter_merge

Then when you click on “pop up preview," we’ll show you how the merge tag looks when it pulls in your data:

twit_temp_preview

Tracking Twitter Tweets & Re-tweets

As you probably already know, every time you finish a MailChimp campaign and send it off, you can post a link to the campaign archive on Twitter, Facebook, and other social networks. In order to make this work on Twitter, we had to create our own URL shortener (EepURL).

Ever since then, people have been asking us for some magical way to track how many people tweeted and re-tweeted their email campaigns. So we did that, and you can now access those stats through the Reports tab in your MailChimp Dashboard.

  1. How many people tweeted about the campaign
  2. How many people re-tweeted
  3. Who the tweeters are
  4. Timeline of tweetage from original tweet

Social Site Merge Tags

We’ve made it super easy to insert social sharing links into your emails with just a simple merge tag.

mc_share

So instead of having to go grab icons and links individually for sites like Twitter, Digg and LinkedIn, you can just add *|MC:SHARE |* wherever you’d like your social links to appear.

mc_share_full

If you only want to include certain social sites, there’s also a way to do that using MailChimp’s merge tags.

Here’s how…

*|SHARE:SITE_NAME1,SITE_NAME2| *

So for example, to just include Facebook, Twitter, Myspace and Digg, you would insert the code:

*|SHARE:facebook,twitter,myspace,digg| *

Resulting in the following:

Eventbrite Integration

We’re excited to announce that MailChimp has partnered with Eventbrite, and our services are seamlessly integrated. Build events in Eventbrite, then design & deliver awesome invitations in MailChimp. Ben wrote an excellent tutorial that covers all the nitty gritty details about the integration, so I won’t go into all that here.

Essentially though, you can create and sell tickets using Eventbrite. Then design a great looking invitation using MailChimp, track ticket sales and stats, and even create follow up emails using Mailchimp’s powerful segmentation tools!

We think this video shows how excited we are about this, and why you should be too! (warning: there’s smooching involved):

Video Merge Tag

If you want to include a link to a video on Vimeo, YouTube or Blip.tv, we’ve got a new merge tag to help save you time. It’ll automatically generate a screenshot of the embedded video player, which will link to the location of the video online.

Just use:

*|YOUTUBE:xxxx| *
*|VIMEO:xxxx| *
*|BLIPTV:xxxx| *

videomergetags

Where "xxxx" is the unique video identifier at the end of each link.

J—aiyznGQ in:
http://www.youtube.com/watch?v=J—aiyznGQ

2753436 in:
http://blip.tv/file/2753436

6223439 in:
http://vimeo.com/6223439

The resulting email will look like this:

videomergetags_email


MailChimp Is a Social Monkey

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